Mobile Value Added Services (VAS) is a well established and rapidly growing set of mobile applications beyond basic voice and messaging services. Many of these applications are targeted toward consumers, and include entertainment, gaming, multimedia content delivery, location-based services, and enhanced messaging capabilities. Business-focused VAS can include advanced messaging, conferencing capabilities, and customers self-service applications. Mobile VAS applications have been a source of incremental revenue and customer satisfaction for Network operators and hosted service providers worldwide.
Dialogic has a long history of enabling innovative VAS applications. For example, Dialogic helped pioneer one of the most successful mobile VAS applications, Ring-Back Tones. Since 2001, RBT applications have grown into a multi-billion dollar market worldwide.
Focus areas for continued development and deployment now include applications such as Mobile CRBT, Mobile Entertainment, Mobile Messaging, and Mobile Voice Enhancements. To learn more, follow the links below for more information.
A Note on Service Delivery Platforms
Service Delivery Platforms (SDPs) allow the rapid deployment and control of new services on telecom networks. An architectural concept that can use a variety of products, SDP is a layer that separates service applications from the complexity and variability of technologies in the network and provides common interfaces for service creation, user provisioning, and service monitoring. Successful SDP deployments can be found throughout the world for Mobile Radio, Messaging, Video Yellow Pages, and Call Management.
Mobile Entertainment includes important new applications, such as Video Portals, Video Chat, Gaming and Social Networking. Well established solutions such as Ring-Back Tones and Background Music are driving revenue today.
Mobile Messaging includes proven revenue generators such as SMS and MMS, traditional Voice Mail, as well as emerging applications such as Voice SMS and Video Messaging.
Mobile Voice Enhancements
Mobile Voice includes many applications that enhance the basic mobile voice experierce. Mobile roaming, prepaid applications, missed-call alerts, and a long list of applications enabled with advanced signaling capabilities help reduce customer churn and capture mobile revenue.